Marketing School | Digital Marketing | Online Marketing

In Episode #138, Eric and Neil discuss whether or not direct mail is a fading marketing strategy. Listen as they discuss how targeting advertisements to the right demographic as well as being creative with your copy and message can be the strategies needed to save this older, tried-and-true method.  Time Stamped Show Notes: 00:27 – Today’s topic: Does Direct Mail Still Work? 00:35 – It’s untrue that direct mail doesn’t work anymore 00:41 – Russell Brunson from ClickFunnels is a great example of how well it works 01:07 – “Direct mail is NOT dead” 01:21 – Direct mail still works for businesses that cater to older people 01:48 – Direct mail needs to be creatively made to get someone to open it, otherwise it can be considered junk mail 01:57 – Neil describes an ad he got in the mail the other day that he actually opened 02:21 – Like a website, direct mail also has funnels 02:47 – Send a unique letter to get someone open it 03:00 – Have persuasive copy 03:10 – Neil is testing out a marketing strategy