Marketing School | Digital Marketing | Online Marketing

In Episode #264, Eric and Neil discuss how you can master the art of upselling. Tune in to find out how YOU can master the art of upselling, the benefit of targeting your existing clients, and how offering more speed and more automation can be your ticket to doubling your revenue. Time Stamped Show Notes: 00:27 – Today’s topic: How to Master the Art of Upselling 00:36 – Eric went to San Francisco to meet existing and prospective clients 01:05 – Before going into the meetings, Eric had a talk with his team to discuss what they can offer their clients 01:25 – Eric showed them mind-blowing facts about their clients’ competitors 01:41 – Eric probably gained an additional $150K in contracts 01:54 – You need to add value, first, to master the art of upselling 01:56 – If the client is satisfied with your work, they want to meet you and this is an opportunity to upsell 02:02 – “It’s all about expansion” 02:15 – Upselling is about speed and automation 02:28 – Neil learned this from Ryan Deiss of Digi