Ecommerce Evolution

https://www.omgcommerce.com/youtube-la-event--In this episode of the eCommerce Evolution Podcast, I sit down with Savannah Knight, one of OMG Commerce's top Google Ads specialists, to discuss the often divisive topic of Performance Max. Savannah shares her secrets to success and busts common myths surrounding this powerful campaign type, helping listeners turn their "meh" campaigns into true profit drivers.Key topics and lessons covered in this episode:-Understanding the traffic composition of your Performance Max campaigns is crucial for making informed optimization decisions.-Utilizing best-performing creative assets and proper segmentation can significantly impact the success of your campaigns.-Savannah shares real-world success stories and the strategies behind them, including how to effectively use Performance Max for new customer acquisition.-Common mistakes to avoid when setting up and optimizing Performance Max campaigns, such as the "set it and forget it" approach and improper asset matching.-Excitin