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What is a value ladder? Learn the guiding business strategies for maximizing customer value. Let’s find out what is a value ladder. What is a value ladder? Join us in today’s podcast episode with our special guest, Jonathon Hensley, as he talks about the value ladder and why you need to understand it for your business’s sake. Jonathon Hensley is co-founder and CEO of Emerge, a digital product consulting firm that works with companies to improve operational agility and customer experience. For more than two decades, Jonathon has helped startups, Fortune 100 brands, technology leaders, large regional health networks, non-profit organizations, and more, transform their businesses by turning strategy, user needs, and new technologies into valuable digital products and services. Jonathon writes and speaks about his experiences and insights from his career, and regularly hosts in-depth interviews with business leaders and industry insiders. He lives in the Pacific Northwest with his wife and two boys. Originally fr