Ad Age Marketer's Brief
How Mercedes is adapting to the EV slowdown
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:20:19
- More information
Informações:
Synopsis
Mercedes-Benz USA CMO Melody Lee on how the automaker is marketing EVs, hybrids and gas-powered SUVs at once as the electric market slows down. She also updates us on the brand’s sports marketing approach.
