Marketing Today With Alan Hart

Elina Vilk has been the Chief Marketing Officer at Hootsuite since August 2023. She has more than two decades of experience in the industry, but her love of marketing started years before that, when she was a 12-year-old refugee immigrant who had to raise money to get to her 8th grade graduation by being the top candy salesman at her school. Elina says this taught her a lot about marketing and gave her the first insights into consumer-based selling and asking the right questions that have continuously developed throughout her career. Prior to joining Hootsuite, Elina led marketing at WooCommerce, Small Business Marketing at Meta, spent nearly a decade at PayPal/eBay, and ran consumer and digital advertising at Visa. On the show today, Alan and Elina talk about Hootsuite's new Social Media Consumer Report, key takeaways and insights markets should be thinking about in terms of making their brands more relevant and authentic, and the biggest mistakes brands make on social media. They also talk about the de