Adexchanger
The Case Against Last Click
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:58:37
- More information
Informações:
Synopsis
If there’s one thing that makes advertising measurement consultant Andrew Covato roll his eyes and shake his head, it’s the endurance of last-click attribution. Last click may seem “simple” and “tidy,” Covato says, but it doesn’t reflect the full funnel.
