Start:up Maribor
Start:up Müsli: Oblikovanje blagovne znamke s pomočjo vedenjske znanosti (Van Rais)
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 1:24:16
- More information
Informações:
Synopsis
Na tokratnem Start:up Müsliju smo gostili svetovnega “branding” guruja in vizionarja, ki je s pomočjo uporabe vedenjske znanosti pomagal preobraziti globalne blagovne znamke kot so GE Healthcare, Virgin, Hoover in Starbucks. Te zanima kako se povezujeta vedenjska znanost in ustvarjanje blagovnih znamk? Prisluhni!
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