Taste Radio

It’s rare for a five-month-old CPG brand to be featured in the checkout aisles of one of the world’s largest retailers. But Katie Lefkowitz, the founder and CEO of Harken Sweets, an upstart brand of plant-based, better-for-you candy bars, made it happen. Prior to launching Harken, Katie was the chief operating officer of Caulipower, helping the cauliflower-centric brand generate $100 million in sales annually within four years of its launch. In 2022, she set her sights on the confectionery space with the goal of creating a brand that rivaled legacy players like Snickers in terms of taste and texture, but made with significantly less calories and sugar and enhanced with functional ingredients. Harken was the result. The brand debuted earlier this year and comes in three varieties: the Crunchy One, the Gooey One and the Nutty One.  Last month, Walmart added Harken’s Crunchy and Nutty varieties to 3,500 of its locations across the U.S. The retailer merchandises the candy bars in the cash register aisles of its s