Unthinkable With Jay Acunzo

Damn the best practices and to hell with conventional thinking. It's Unthinkable. In Season 5, author and keynote speaker Jay Acunzo explores one burning question about creativity in business: What does it take to create consistently great work? In an era of shortcut culture and random acts of creativity, what happens when you think long-term, avoid the cheats, hacks, and stunts, and instead focus on building projects or companies that are unassailable?