Future² Innovation

In this episode of Future Squared, we're joined by Allan Dib, bestselling author of The 1-Page Marketing Plan, to discuss his latest book, Lean Marketing.Allan shares his insights on common marketing mistakes, the power of three force multipliers, and how businesses can leverage tools and tactics to achieve success. We also delve into the world of AI marketing, the seven core commodities of business, and key objections every marketer needs to overcome.Tune in for an enlightening conversation packed with actionable advice and expert perspectives.Topics Discussed:Common Mistakes: Allan identifies typical pitfalls businesses face when implementing Lean Marketing and offers practical advice on how to avoid them.Three Force Multipliers: Learn about the tools, assets, and processes that can exponentially enhance your marketing efforts.Tools and Tactics: Discover the exact tools and tactics Allan recommends for building an effective marketing system.AI Marketing: Explore how AI is revolutionizing the marketing lands