Rosenfeld Media

Reflection in Action with Jodi Forlizzi

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Synopsis

Jodi Forlizzi has taken an unusual path to get where she is today. With an art degree from the University of Arts in Philadelphia, she began working as a technical illustrator at the University of Pennsylvania. Transitioning into UX design as the internet expanded, she pursued a Master's in Interaction Design at Carnegie Mellon University where she is now a professor. Jodi's work focuses on responsible AI and diversity in computer science. Her talk at the upcoming Designing with AI 2024 conference will explore the evolving role of AI in design processes and products. Jodi distinguishes between "designing with AI" and "designing AI," arguing the importance of designers' involvement in the entire product development lifecycle. She highlights the challenges of AI innovation, such as data availability, value generation, customer adoption, and ethical considerations and emphasizes that designers have a place in all realms of AI development. Jodi's interview offers a glimpse into the evolving landscape of AI-driv