Choiceology With Dan Heath

Assuming you live in the northern hemisphere, which would you say is colder: a day in March or a Day in April? On average, of course, March is colder than April, but there’s probably not a big difference in temperature between March 31 and April 1. If you’re like most people, though, you put March days in the colder March category and April days in the warmer April category. It’s a useful shortcut, but it doesn’t always give you the best information about the temperature on individual days. This tendency to quickly categorize time, objects and people helps us to simplify a complex world, but it can also lead to important errors. In this episode of Choiceology with Katy Milkman, we look at the ways our snap judgments work for us and against us. First, Katy brings you a profile of Sophie Morgan, tracing her career path from relative unknown to reality TV model to lead presenter at one of the largest sporting events in the world. And you’ll find out what makes Sophie unique in her field. Next, we hit the street