Taste Radio

If you know Peloton, you probably know Kendall Toole. Kendall is one of the most recognizable and beloved trainers on the exercise platform, known for her upbeat personality and high-intensity cycling classes. She’s also a popular wellness and fitness influencer with 1.3 million followers on Instagram and TikTok combined and an ambassador for athletic apparel company Lululemon.  In October 2023, Kendall entered the beverage industry as a partner with Don’t Quit, a sports nutrition brand that markets high protein shakes and clean ingredient energy drinks.  We sat down with Kendall for a conversation about her involvement with Don’t Quit and how she’s involved in marketing and promotional initiatives. As part of our conversation, Kendall shared her approach to communicating authenticity on social media, how she talks about Don’t Quit’s functional ingredients with consumers and how she played a key role in a label revamp for the brand’s energy drink line. Show notes: 0:35: First Time? Meet A Retail Buyer In NYC.