Boutique Chat

Kari Patefield, Owner of IKT, joins the show to discuss her journey from a small-town fashion enthusiast to a successful boutique owner. Kari shares how she recognized her distinct look early on and how she helps others feel confident thinking outside the box while staying comfortable. Learn about the balance between her online and in-store business, the importance of understanding your customer demographic, and the steps from product creation to launch. Resources:  Join The Boutique Hub Community  Kari Patefield: Instagram  Website: https://shopikt.com  Facebook: facebook.com/iktboutique  Instagram: @iktboutique   Ashley Alderson: Instagram  The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube