Yo Videogames
YoVG # 440 Is Crossover Marketing Worth The Cost?
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 1:12:31
- More information
Informações:
Synopsis
Is the cost/benefit of cross over marketing worth it? Are these hit shows, movies, book series etc leading to more game sales? Are they expanding the brand value? I would argue that that isn't their purpose, or at least not the main purpose. Let's talk about why!
