Future² Innovation

We've made it to the end of the 5 day book free promo and what a journey it's been! The objective of any author who runs a free ebook promo on Amazon is to promote the hell out of it and get their book to #1 in its sub-genres to increase exposure and awareness. I managed to get the book to #1 in all of my target sub-genres within 2 hours of the promo kicking off - including entrepreneurship, innovation, technology, management and startups (it's still #1 in these categories as of writing) ...it got to as high as #3 in the overall business category! This was all thanks to an elaborate growth hacking exercise that I will share with you in coming days. But before I wrap up with the book promo, I just wanted to share some words on mindset...or rather, what former Future Squared guest, Peter Diamandis calls a 10X mindset. We're all trained to think incrementally. To think in terms of 10% growth and to subscribe to platitudes like "Rome wasn't built in a day" and "one ste