Future² Innovation

Sean Ellis is CEO and founder of GrowthHackers.com, the number one online community built for growth hackers. He coined the term "growth hacking" in 2010, after using it to ignite growth for Dropbox, Eventbrite, LogMeIn and Lookout - each now worth billions of dollars. Sean also founded and sold customer insights company Qualaroo, growing it to millions of dollars in recurring revenue with customers such as Uber, Starbucks and Amazon. Sean is co-author of Hacking Growth, How Today's Fastest-Growing Companies Drive Breakout Success. He regularly speaks to startups and Fortune 100s and has been featured in the New York Times, the Wall Street Journal, WIRED, Fast Company, Inc.com, and TechCrunch. Topics Discussed: -Sean’s definition of growth hacking -On being the first marketer and Dropbox and how the company went viral -North Star Metric (NSM) -Can large, traditional organisations hack growth? -Is Growth Hacker the new VP of Marketing? -GrowthHackers.com and how to select and prioritise from the treasure trove