Future² Innovation

Nir Eyal is the bestselling author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life."  He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. In a world of distraction, the ability to become indistractable offers us a serious competitive advantage.  Nir and I unpacked numerous topics on this show, including: Why our being so easily distracted goes deeper than our devices How toxic workplace cultures sacrifice our potential to do great work; and Nir’s four-step, research-backed model to become indistractable With that, I bring you Nir Eyal. Topics Discussed: Why most distractions come from within Why the ability to disconnect is the true scarce resource of the day Internal triggers  External triggers  Variable rewards (a slot machine in