Future² Innovation

Seth Godin needs no introduction but I am going to give him one anyway. He is the author of 19 books, and over 8,000 blog posts. He’s a pre-eminent name in the world of entrepreneurship and marketing. He has founded several companies including altMBA, The Marketing Seminar, Squidoo, and YoYoDyne which he sold to Yahoo! For US$30M. In 2018, he was inducted into the Marketing Hall of Fame. With such an enormous body of work, it was hard to know where to start preparing for this interview, but I spent our 45 minutes together trying to shine a light on apparently conflicting beliefs. How do we strive for more, while also accepting who we are? Does having a Plan B mean that we don’t go all in on Plan A? Does hiring for culture fit mean that we destroy creativity? We explored questions like these that transcend both life and business, so strap yourself in for some rapid-fire learning with the one, the only, Seth Godin. Topics Discussed: Striving for more versus acceptance of self Having a Plan B versus going all i