Future² Innovation

Gad Saad is a Lebanese-Canadian evolutionary psychologist at the John Molson School of Business who applies evolutionary psychology to marketing and consumer behaviour.  His latest book is The Parasitic Mind: How Infectious Ideas Are Killing Common Sense, and it explores the numerous idea pathogens permeating today’s social landscape, such as, but not limited to post-modernism. We covered lots of ground in this rapid fire 30-minute conversation with Saad, including: How dangerous fringe ideas are permeating the mainstream The problem with Diversity and Inclusion programs Social media censorship and free speech absolutism Fake news Social justice politics at Google and Spotify Falsification theory The tyranny of the minority How the silent majority can stand up And, why rapper 50 Cent is, apparently, no longer black This was a very important discussion about ideas that hold truth firmly in their crosshairs, and can have devastating consequences on how we work and live if kept unchecked. We can either bu