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An Introvert’s Guide to Making Connections That Count #114

Informações:

Synopsis

In this episode, Marc and Karen discuss her book. Taking the Work out of Networking: An Introvert’s Guide to Making Connections That Count.   Karen is a veteran connector, editor, and communicator and has worked in and around Silicon Valley long enough to have appeared in Wired 1.4. Even before that, she wrote one of the very first guides to what was called the World Wide Web. Now it’s an amusing relic of a more innocent time.   As a corporate writer, she has developed stories, styles, and cadences for Google, Twitter, and many startups. As an early ‘Googler,’ she joined when there were 500 employees. She left nine years later when there were 50,000. She has been in a fair share of war rooms and fire drills and has crafted scores of posts covering products, pivots, shake ups, corporate apologies, and company culture. More recently, she advised a range of companies that want a strategy or a reality check on their messages and the content they produce.   Sometimes, friends introduce her as someone who “knows ev