Dreams In Drive

What's the best way to stand out and create a product or service that's attractive to potential customers? Finding a gap in the current market and building something that stands out and fits a unique need! We chat with Tracy Buescher - Founder and President of nuyu clothing line - a company she launched in 2015 after finding that the  most collegiate affinity wear items were designed with men in mind. The industry fashion vet - whose past gigs include sales , design and manufacturing at top brands Jacadi, Calvin Klein Jeans, and Tahari - launched nuyu to create clothes designed specifically for the fun and fashionable woman. Over the last two years - the nuyu clothing line has grown to include more than 35 items featuring logos of more than 30 different colleges nationwide. Tracy shares how she was able to identify a gap in the market and create a must-have product for a specific, identifiable niche audience. You'll take a peek a into Tracy's story as well as learn her insider tips for succeeding in fashion a