Dreams In Drive

Resa B. Luster - Senior Brand Manager at Luster Products, Inc. - talks how she successfully built a career and launched new brands and products within the family business. Though she's a third generation Luster- she hasn't let that stop her from crafting a career path, introduce new marketing techniques, and welcome motherhood during a global pandemic. Some of the things we discuss on this episode include:  Resa's early inspirations How to introduce change within an organization Marketing strategies used to make viral content How to work with influencers effectively How the Luster team handled COVID's impact on business How Resa approached building a career within the family business Tips for launching new products How to balance motherhood and career More on Resa: Meet - Resa B. Luster- Senior Brand Manager at Luster Products, Inc. where she leads the Luster’s Pink brand. As a third generation Luster and the granddaughter of Luster Product’s founder Fred Luster, - Resa grew up living and breathing all thin