Dreams In Drive

Dominique Boseman founder and CEO of SPRAISE® - shares how she built a skincare brand after working as a lawyer and realized that it was possible to explore her other passions and interests. She gives tips for other dream drivers looking to start new paths in life. More on SPRAISE: Dominique founded SPRAISE after years of suffering from eczema, as a no-compromise solution for clean beauty and to raise the standard of personal care products for women of color. SPRAISE means “skin praise” and Boseman wants her products to inspire people to reimagine what it means to care for their skin. In 2020, she was a recipient of the Google for Startups Black Founders Award, with a background in law she is an advocate for inclusion in the clean beauty industry and believes that for beauty to be truly accessible and inclusive, that women of color should have many brands to choose from that reflect their culture, beauty, and standards. SPRAISE is currently retailed at Whole Foods Market, Nordstrom and JCPenney stores. Bosema