Liberty Sessions With Nada Jones | Celebrating Women Who Do & Inspiring Women Who Can |

102. Building an Empire and Becoming an Advocate: Jennet Chow

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Synopsis

Jennet Chow is the Co-Founder and co-CEO of Evolution Design Lab (EDL) and Jellypop Shoes. She is more than a successful entrepreneur. She's a second-generation Taiwanese-American and a native of Southern California who has dedicated herself to advocating for AANHPI and women-owned businesses. Jennet was named one of Inc. Magazine's 2021 Female Founders 100, and under her leadership, EDL was also awarded Inc. Best in Business Pacific Region in 2023.From her early days, Jennet demonstrated remarkable resilience and determination. Weekends were spent at swap meets, selling shoes for her family's footwear enterprise, Prima Royale Enterprises. This early exposure to the shoe industry and running a business instilled a strong work ethic in her. While studying Apparel Manufacturing Management at FIDM, she continued to work with her parents, recruiting and growing Prima Royale's design and marketing team from herself to ten people by age 21. Her humble beginnings have driven her to champion women's leadership, servi