Plain English | Learn English | Vocabulary, News, And Culture At The Right Speed For English Language Learners

" Call it the next frontier of marketing: big companies, including hotels, are using scents to build brand loyalty. The companies want to use scents to create positive memories among customers. They may be on to something: studies show people remember scents more than they remember images. Plus, learn the English phrasal verb ""latch onto."" Read the full transcript of this episode at http://www.plainenglish.com/173      Transcripts are always free and available now! ¿Hablas español? Você fala português? Parles-tu français? 你会说中文吗？日本語を話せますか？ The episode transcripts include instant translations from English to Spanish, Portuguese, French, Chinese, Italian and Japanese. Hover over or tap a highlighted word for the translation. Connect with Jeff on Twitter (@PlainEnglishPod) and Facebook (PlainEnglishPod). Or e-mail jeff@plainenglish.com **NEW** Connect with us on WhatsApp! Send a message to +1 312 967-8757 and add us to your contacts to receive messages from Jeff and JR! If you like the program, please leave a