The Auto Detailing Podcast |learn How To Clean A Car |dialed In Car Care Tips |best Auto Detailing Tips | Car Care

Daily Detail Tip: Ceramic Coatings + Dealerships On today's episode what I want to do is tell you guys a little story, story time with your friend Jimbo. And this story has to do with something I've been beating the drum a lot on, and I'm seeing a lot of people start to do it, and it's really cool to see because I know that it's going to transform your business. And that overarching theme, I guess, is to put out content on the internet of stuff you're doing. Document it. Talk about it. Explain it. I'm getting questions posed to me like, "How do I sell a customer on a ceramic coating instead of a wax?" Honestly, the best way to do is to have the customer ask for the ceramic coating. And they're going to ask for the ceramic coating by hearing it more and researching it a little bit, and of course, obviously, you can't sell anything without offering it. So you have to offer it, but you can start that explanation process to the customer by just offering it. However, if you can get the customer to come to you aski