Future Of Agriculture

Headstorm: https://headstorm.com/AGPILOT: https://headstorm.com/agpilot/Software is Feeding The World: https://www.rhishipethe.com/sftwBeck's Hybrids: https://www.beckshybrids.com/ The word “innovation” is tossed around quite a bit - I’m guilty of overusing it myself. But what does it mean? There’s probably no better person to dig into this question at least in agriculture than Beck’s Hybrids director of innovation Brad Fruth. “Ideas are cheap.  Motivated people that are passionate about their ideas is what is lacking.”Beck’s Hybrids is the largest family-owned retail seed company and the third-largest seed brand in the country. But it’s Brad’s views on innovation and adding value to customers that really stand out today me in today’s episode.“Focus on what we're good at, which is seed, and the selection of seed, the placement and management of it, but then partner with best in breed on everything else.”Today, Brad shares some of the specific ways Beck’s Hybrids adds value to their farmer customers,