Adexchanger
Turning Signal Loss Into A Gain
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:50:35
- More information
Informações:
Synopsis
Cookie deprecation and the reduced availability of mobile ad IDs is rocking the ad tech ecosystem. But signal loss is also an opportunity for a younger company to build new privacy-preserving targeting technology and grab market share, according to Remco Westermann, CEO of Verve Group’s parent company, MGI.
