Podcast Talent Coach

3 Steps To Create Your Avatar - PTC Episode 055   Hi Erik, thanks for your awesome podcast. I have one question for you You define your avatar with a bunch of well-crafted questions, but where do you get the data to answer them? Is it hard data you have got from your following (if any)? Is it just a fruit of your imagination? Is it a mix of both? How much of the avatar is based on hard data, and how much is a projection of yourself defining it? Thanks and keep up the awesome work! -Alessandro   Great question, Alessandro! It is actually a little bit of both. It will evolve over time. There are really three steps to creating your ideal listener.  Each step relates to the life cycle of your podcast.   Step 1 If you are just starting out, you need to create your ideal customer out of your imagination. Who would you like your ideal customer to be? Start there. Who do you want? Who will listen and get involved Who will be best served by your content Who will buy your stuff   Step 2 Once you begin to get