Podcast Talent Coach

Transform Your Podcast Into A Powerful Brand – Episode 061   Two presentations I have attended really shaped my understanding and belief in the power of a brand.  These two presentations have helped me create powerful radio and dominant brands.  One was given by Seth Godin.  The other came from B.J. Bueno.   A successful podcast is built on a strong relationship with the listener. It could be called a tribe as defined by Seth Godin in his book of the same name. The strong relationships with your listeners begin to develop your brand. You can then monetize your brand and associated relationships with an effective call-to-action. But it starts with the brand.   Powerful brands are more than just recognizable names. Powerful brands are full of emotion. A brand is a collection of perceptions, creating emotional connections, while consistently delivering on a promise. The more powerful the emotional connection, the more powerful the brand.   Take a moment to think of some very powerful brands and the associated em