Podcast Talent Coach

Who Else Wants A Unique Brand? – PTC Episode 076 A memorable brand that becomes a household name. It is like the Holy Grail. So many companies strive for it, but so few achieve it. Why is that? A brand is a type of product manufactured by a particular company under a particular name, a brand name, a particular identity or image regarded as an asset, or a particular type or kind of something. But, when we think of a brand, we think of so much more. There is so much more emotion in a powerful brand. Under those definitions, Honda is a brand. However, it is a much different brand than Harley Davidson. Star Trek is a brand, although a much different brand than Battlestar Galactica. Oprah is a brand. I don't think anyone would equal Oprah's brand to that of Sally Jessy Raphael. Each of those iconic brands were available at the same time their counterpart was making a name for themselve. Yet, the iconic brands became huge, powerful, valuable names. That's not to say the other brands were not familiar or valuable. T