Podcast Talent Coach

How To Define Your Avatar Or Target Listener - Episode 102   As we develop our business around our podcast, we strive to build trust. In order to build trust, we must develop relationships with our listeners. Friendships are created when you truly know everything about a person. This is the reason it is crucial that you define your single target listener.   Many podcasters refer to their target listener as their avatar. This person is the single individual around which you create all of your content.   To develop your business, you need to define your niche. Your focus on your niche helps grow your community. The ideal customers within that niche gives the focus the power.   TRUST We have heard it said many times before. People do business with those they know, like and trust. This trust is what our friendship with our ideal listener is developing.   To build trust with our podcast, we need to have a conversation with one person. In order to do that, we need to define that ideal listener. Our target listener.