Podcast Talent Coach

Purple Cow Your Podcast Brand – Episode 103   The unexpected is amusing, delightful and memorable. Being direct assumes your listener cares about your marketing message. She doesn’t. Your listener cares about her needs, wants and desires. Attract her attention by doing the unexpected.   In his book “The Purple Cow”, Seth Godin says, “Cows, after you've seen one or two or ten, are boring. A purple cow, though … ow that would be something.” Phenomenal, counterintuitive, exciting and unbelievable.   If you want to get noticed, you need to stand out. You cannot afford to be a different shade of gray.   BJ Bueno in his book “The Power Of Cult Branding” describes the same. Oprah, Star Trek, Harley Davidson, Apple, Vans shoes. They are cult brands because they are incredibly different. They are not simply a percentage better or brighter or less filling. They are different.   Just a side note, if you would like to support the show, use the affiliate links to both of these books. Physical versions: "Purple Cow" Purple