Podcast Talent Coach

  Three Key Elements To A Rockstar Podcast Brand - Episode 108 Why is a brand so important for your podcast? Your brand communicates the essence of you, your podcast, your business and everything you represent.   There are many, many definitions of a brand. Basically, it is your identity.   When people think of you and your podcast, what comes to mind? There are usually a couple words that your brand represents in the mind of the consumer.   Apple is Think Different. Nike is Just Do It. Ford is Built Ford Tough.   Those brands are more than just slogans. They mean something to the consumer. Different is part of the fabric that makes up Apple. Everything they do is different.   Many companies try to add slogans thinking it will become their brand identity. Most of the time, the words just become throw away tag lines.   IBM is currently using “building a smarter planet” as their slogan. What does that mean? There are many articles written on the brilliance of this campaign. However, most of the writing centers