Podcast Talent Coach

  Case Study: How To Set Your Price - Episode 119   If you are like me, and many others in the online space, you struggle with pricing. You don't want it to be too low and leave money on the table. On the other hand, you don't want it to be too high and not make any sales. So, where do you set the price? Pricing is tricky. There is a lot of art to setting your price. Most is trial and error. There really is no “correct” price. Price is determined by supply and demand. The price of anything is that point where a seller is willing and able to sell AND a buyer is willing and able to buy. It is a continuum. If a seller is not making much money on a sale, she will focus on another area of business that is creating more profit. If she is a public speaker on self defense and earns $2,500 per speaking opportunity on the weekends, she is creating decent income. If she then creates an online course teaching other women self-defense and creates sales of $3,000 per week with an hour of work online marketing the course, s