Podcast Talent Coach

9 Uncommon Books That Shaped My Podcast – Episode 120 We are all looking for great books and inspiration. In the online business space, the same books are often recommended and discussed. Godin. Ries & Trout. Think & Grow Rich. Those are the must-reads to be in the game. Lesser known books can often offer powerful information and inspiration. They can also help you stand out from the crowd. When I started in radio 25 years ago, I would read all I could about radio and business. I read the big books of the industry to keep up with the crowd. Those books were the center of many discussions at industry gatherings. After I began programming my first radio station in Lincoln, Nebraska in 1995, I quickly realized keeping up with the crowd wasn't going to put me ahead of the crowd. To win, we need to think differently. To get ahead, we need to be willing to do what others will not. Find motivation and inspiration where others haven't looked. As you are trying to create a podcast that is unique and entertain