Podcast Talent Coach

WHY PODCAST AVATAR GENDER MATTERS – PTC EPISODE 122   There is a big difference between marketing to men and marketing to women. The book “Men Are From Mars, Women Are From Venus” by John Gray, Ph. D. discussed in great detail the communication and relationship differences between men and women. These differences are critical in marketing. They are also important elements to your podcast strategy.   When I have discussed this in the past, I have been labeled a chauvinist. I've been called narrow minded. People have said I am simply promoting the stereotypes.   Let me first say these are generalities. Stereotypes are called stereotypes for a reason.   Please understand that I am speaking in generalities. I understand these statements will not hold true for every person. These points are are simply how most men and women react in common situations as demonstrated through various research studies and many published books.   The definition of stereotype is “a simplified and standardized conception or image inves