Podcast Talent Coach

Build Podcast Fans Like The NFL – Episode 148 Watching college football (American style) this weekend, I was reminded of a few things you can do to improve your podcast.   The NFL Superbowl is a great marketing teacher if you look closely.   As much as the Superbowl is a game involving two teams, it is really about entertainment. If viewers aren't entertained, it really doesn't matter who competes or who wins. It would simply be another game.   The National Football League makes money by providing entertainment to fans. They build an audience for the sport, both live and on television. They then sell access to that fan base to other businesses.   Tickets to the games are only a small portion of the league revenue. Television rights, corporate sponsorships and licensing agreements also add huge revenue. None of these would be possible if the games weren't entertaining.   Your podcast can mimic a lot of the steps taken by the NFL to create a successful show. Here are a four.     It's Always Showbiz   Regardless