Podcast Talent Coach

4 Steps To Create Great Content (HINT: Enough With The Cliches) – Episode 151   Content Isn't King ...   You've heard it often. Content is King.   That isn't necessarily true. Content by itself won't gain you an audience. Content isn't King. Great content is King.   I learned this early on in my radio career when my program director told me to stop being like everyone else.   On-air radio talent, a.k.a. DJs of disc jockeys, get critiqued on a regular basis by their program directors in meetings called aircheck sessions. In these one-on-one meetings, you listen to your show and your PD gives you suggestions to make it better.   Nobody likes to be critiqued. However, if you take the suggestions knowing that your best interest is what it is all about, your show gets better.   We had just launched a new station playing alternative music of the early 90s. New Order, R.E.M., Depeche Mode, Natalie Merchant and 10,000 Maniacs, and so many others. It was a great time.   I had moved across the hall from our active rock