Podcast Talent Coach

How To Effectively Use Your Avatar – Episode 154   Why do we create an avatar or ideal listener?   One of the Podcast Talent Coach worksheets available to your for free is the Listener Development Worksheet. This tool will help you develop your avatar to make your show more powerful and create more engagement.   [DOWNLOAD IT FOR FREE ONLINE AT PODCASTTALENTCOACH.COM.]   When you get that worksheet, this episode takes that tool to the next step. Why should we create our avatar and how do we actually answer the questions on the worksheet?   I really started understanding target listener when I read a study by Arbitron (the radio ratings service) and Joint Communications (a radio consulting firm). The study was called “What Women Want: Five Secrets To Better Ratings”.   This study really got into the differences between men and women. The interviews revealed the reasons women spend time with radio. The reasons were very radio-centric and don't really apply to you.   What is relevant is the differences between th