Podcast Talent Coach

Determine Your "Why" And The "How" Will Follow – Episode 175 One of my favorite speakers is Simon Sinek. He is all about knowing your why. In episode 170, we discussed what the pros say about branding. Simon's book "Start With Why" was part of that episode. During his talks, Sinek likes to use Apple as an example. Many branding expert use Apple, because they are so successful in creating passion for their product. Sinek says, "If Apple were like everyone else, a marketing message from them may sound like this: We make great computers. They are beautifully designed, simple to use and user friendly. What to buy one?" "Here's how Apple actually communicates: 'Everything we do we believe in challenging the status quo, we believe in thinking differently. The way we challenge the status quo is by making our products beautifully designed, simple to use, and user friendly. We just happen to make great computers. What to buy one?'" "Start with why."   Start with why. It is so critical to your success. Why do you do wh