Podcast Talent Coach

8 Keys to Build Your Podcast Brand – Episode 187 Building your podcast brand is a big step toward audience growth. If you want to keep listeners coming back time and again, you need to build top-of-mind awareness. Your listeners need to think of you first when they think of your niche. To build your memorable podcast brand, follow these 8 steps.   1. BENEFITS, NOT CONTENTS It's the Snap, Crackle, Pop … Not the Puffed Rice Rice. Sugar. Salt. Malt flavor. Mmmmm. I can't wait to get a bowl of that! Your listeners aren't attracted by the contents of your show. They don't care if your show discusses money or business or politics or sports. All your listener cares about is the benefits they will receive from your show. Here are a few podcast descriptions I found on iTunes. "Those people that make videos on YouTube now have their own audio podcast. Hope you will stay awhile." "(unnamed podcast) produces original stories each week for families around the world. Each week on the (unnamed podcast), we'll be sharing a f