Scaling Up Business Podcast

 Robert (Bob) Bloom is the authority on customer centric growth. He is the author of The Inside Advantage and The New Experts. Bob was the US Chairman and CEO of Publicis Worldwide. He got his start as an entrepreneur, took his company national and then sold it. Bob has developed strategies for companies like BMW, L’Oreal, Nestlé, and even helped to launch Southwest Airlines, T-Mobile, Juicy Juice, and many others. In today’s episode, Bob and I talk about strategy and finding your own inside advantage. There is a secret that so many business leaders are missing. Most people start with a strategy, but it is one that is in their minds and may not be contemporary at the moment. Secondly, the most important thing that a strategy has to have is consensus internally; with all of your staff, whether you have three people or hundreds. If everybody doesn’t agree that you are going in the right direction, it doesn’t matter because you will never get there. The other thing that is absolutely critical is differentiation.