Scaling Up Business Podcast

Kevin Daum is an award-winning and bestselling author of 5 books. He is a marketer, speaker, and columnist for Inc.com and Smart Business Magazine. On this episode, Kevin and I dive into one of his books, ROAR! Get Heard in the Sales and Marketing Jungle. What does ROAR mean and how is it useful? Kevin says the idea behind ROAR came from seeing so much noise in the marketing space and how advertisements and other marketing pieces would all just fall so flat. Everybody has a story to tell and most people simply do not care. However, with ROAR, Kevin addresses two of the above issues. The first one speaks to how you can tell your story in a compelling way. You may have fantastic ideas for the world, but the reality is the world is not about you. Boasting about how great you are will rarely generate good results. However, telling a great story has to start with empathy. What is the pain that you're solving? There are three core emotional motivators people will buy on: logic, greed, and fear. The most powerful of