Scaling Up Business Podcast

Michael Synk is the owner and execution coach for In-Synk. He is also a Senior Certified Gazelles Coach with over 14 years of coaching experience. Michael and I talk today about brand promises, how to improve on them, and offer two client case studies to boot. Let's dive right in. Michael has been coaching Uniform Masters for the last year and a half. Unfortunately, it was only until two months ago that he and his client began to see brand promise. It has taken them quite some time to figure out the market and their core strengths. The company itself has been around for seven years and their operations have been great, but they've just been a little too shy in telling their company story. Although some time has passed, quite a bit of things have improved in the last year and a half. When Michael kept highlighting the company's key strengths, that's when he was able to see brand promise shine through. This is often a very different approach compared to the norm. Normally to achieve brand promise, you first loo