Scaling Up Business Podcast

Joanna Bloor is a veteran in the media space and has worked in leadership roles with companies like CBS Interactive, Pandora, and OpenTable. Joanna is the CEO and Founder of Amplify Lab and has over 20 years of experience in digital media, broadcast television, and radio. In this episode, Joanna and I dive into what you actually want to be known for in your professional career and how to properly articulate that to your peers and clients. Joanna has spent a year talking with other women on how they can represent themselves as the experts and get C-suite leadership positions, which are usually very male-dominated. A big question that comes up is how do you figure out what you really want to be known for? As Joanna was trying to figure out how to answer this particular question, she found that it was actually quite difficult to really articulate that message for yourself. Another point that she discovered was that once you've figured out what you want to be known for, the actual process of explaining that to ot