Scaling Up Business Podcast

Ted Sarvata is a fellow Gazelles coach who is focused on reigniting your purpose to restore your sanity! He and I will be diving into purpose, how you find it, how you use it in a company setting, and so much more on this week's episode. How do you discover your own personal purpose? Business owners tend to downplay their purpose in terms of why they started their business, but the reality is they shouldn't. The team buys into the owner's vision and the company's purpose, so the 'why' needs to be prominent in the company culture. Why does purpose even matter? Isn't that a bit 'woo-woo'? For those who might think so, I share a story with the audience on why taking your team through the journey of discovering their purpose is so powerful. Purpose becomes the core motivator for your team and this is one of the reasons why it's so crucial for the team to discover it. As you begin the conversation, it is best to first ask people what they do and why they do what they do? You keep peeling back that layer until it s