Scaling Up Business Podcast

253: Dan McGaw — Leverage Your Marketing Data

Informações:

Synopsis

Feel like you’ve thrown money at marketing and have no idea what the ROI was on it? How many times have you felt like you were spinning your wheels and like your marketing dollars weren’t going as far as they could? Today’s guest knows how to spend your marketing dollars wisely to get the results you’re looking for. Dan McGaw is an award-winning entrepreneur and speaker. He is also the Founder and CEO of McGaw.Io, an analytics and marketing technology consultancy firm. In 2015, Dan was selected to be a United States Ambassador of Entrepreneurship by the United States Department of State, where he had the privilege to advise the government, universities, and private corporations on how to build entrepreneur ecosystems. Dan has been an entrepreneur since he was 13 years old. He makes a good employee too, but not a lot of CEOs like him too much because he’s always trying to take their jobs or make the process better. Entrepreneurship is all Dan knows and he has worked with companies like Kissmetrics and CodeScho